Overview & Challenge

Zoe Organics is a hair care brand made with love for people of color to enrich their unique hair texture. They needed a brand refresh with an e-commerce website to re-launch their "Revive Your Hair Collection" in 3 weeks. The timeline constraint made the project challenging but exciting.

Methodology

• Stakeholder meeting
• Site Mapping
• Paper Prototyping
• Wireframes
• High-Fidelity Prototype

Tools

• Adobe Photoshop
• Cinema 4D
• Figma
• Vs Code

My Roles

• Package Design
• Product Visualization
• Web Design
• Web Development
• Brand Identity
• Copywriting (Shared)

Addressing The T.A

User Personas

Although Zoe Organics caters for all demography of people, defining a specific audience for this project was also very important.
During our Discovery Session, we concluded that the primary target audience was women within the age group of 20 - 57 (Millennials and Gen-X).
This influenced the site mapping and other design decisions.

Branding

Product
Packaging

I redesigned the product labels, visualized the products in 3d, to give it a modern and premium look that matched their quality. This helped Zoe Organics raise their prices easily.

The Website

"Fin"

The imagery, copywriting, simplicity all come together to provide a wonderful user experience.